I was in the market for a toaster because I was tired of using my conventional oven to toast bread, English muffins, bagels, etc. I was searching for a toaster that was not an eyesore aesthetically. I liked the design of the SMEG toasters, but they were so expensive being over $150! I couldn't justify spending that much on a kitchen appliance that I would not use very frequently. This toaster caught my eye due to the cool design and reasonable price tag. The functionality of it is fine as it gives you several adjustable settings to set how toasted you want your bread. I also like how lightweight it is, which makes it easy to pickup and put away in storage. Overall, I'm very pleased with this toaster.